To the edge of matter.
An unforgettable journey
“To the edge of matter. An unforgettable journey” is the title of NEUTRA‘s exhibition presented for Milano Design Week 2024, a journey into matter, between physical and virtual, curated by Migliore+Servetto, which oversees the brand’s creative direction. An immersive story of matter – marble, stone and metal – was animated and transformed into a narrative landscape, shaping a perceptive journey that had offered a new way of understanding materials, through a constant zooming in and out. A synaesthetic experience where the uniqueness of each material became the narrative thread of NEUTRA‘s partnership with eight internationally renowned designers – atelier oï, Draw Studio, Foster + Partners, Gabriele and Oscar Buratti, Mario Bellini, Migliore+Servetto, nespoli e novara, and Zaha Hadid Architects, who have expressed the company’s vision with furnishings for the living and bathroom areas.
